01
Photos
Buyers decide whether to click from the first photo. Five to eight sharp images from different angles is the target.
Do
- Shoot in soft natural light, ideally early morning or late afternoon
- Get a square side-on shot so buyers can judge conformation
- Add front, back and both sides
- Include the face and any distinctive markings up close
- Show the horse moving, under saddle if it rides
- Use a plain, uncluttered background
Avoid
- Blurry or underexposed shots
- A single angle, or only head shots
- Busy backgrounds that pull the eye away
- A muddy or ungroomed horse
- Harsh midday shadows
02
Description
Answer the questions a buyer would ask on the phone. Every detail you leave out is a reason to scroll past.
- Basics
- Age, breed and sex
- Height and weight
- Color and markings
- Registration papers
- Training and temperament
- Training level and disciplines
- Personality and ground manners
- Rider experience needed
- Show record or achievements
- Health and care
- Vaccination and health records
- Known medical conditions
- Farrier and dental history
- Feed and care needs
- Practical details
- Location
- Reason for selling
- Whether you allow a trial
- Transport arrangements
03
Pricing
An overpriced horse gets views and no messages. Work through these before you set a number.
- 1
Find comparables
Look at horses of similar age, breed and training that are listed or recently sold.
- 2
Adjust for what is special
Proven show results, strong bloodlines or rare training justify a higher number. Say why in the description.
- 3
Read the local market
Demand shifts by region and season. Spring usually brings more buyers than late fall.
04
Talking to buyers
Interested buyers often message several sellers at once. The one who answers first, and honestly, usually gets the visit.
Good habits
- Reply to every inquiry within 24 hours
- Be straight about what the horse can and cannot do
- Offer a visit or a video call
- Send extra photos or video when asked
Have answers ready for
- Why are you selling?
- Has the horse had any injuries?
- What does a typical week look like for the horse?
- Can I try the horse before buying?
- Is the price negotiable?