Where to Sell a Horse Online: Sites, Fees and What You Get (2026)

The best place to sell a horse online is usually two or three dedicated horse marketplaces at once, not one. Most of them cost between $0 and $50 for three to six months, so the listing fee is rarely the deciding factor. What matters more is how many photos you can show, whether buyers can watch a video, and whether the site is a safe place for strangers to contact you.

Facebook Marketplace is not an option for the horse itself. Meta's commerce rules prohibit buying or selling live animals, livestock included. That is why so many sellers who used to rely on Facebook are now asking where else to go.

A quick disclosure before the comparison: this article is published by Bring A Halter, which is one of the marketplaces below. We list our own prices the same way we list everyone else's, from the public pricing pages, and we link to every source so you can check them yourself.

Horse sale websites compared

Prices below come from each site's public pricing or ad placement page, checked on October 16, 2026. Sites change their pricing, so confirm on the order form before you pay.

These sites sell ad space, and none of their pricing pages lists a commission on the sale price. You pay for the ad, then you and the buyer settle the price directly.

What each site is good at

Equine.com has been running since 1995 and says more than 130,000 horses have sold through it. Its single flat price is simple to understand. It suits sellers who want one long listing and don't need tiers.

DreamHorse says more than 2 million horses have been listed on it since 1998, and it has the most granular menu of add-ons in this comparison. The free text ad is a fine way to test interest, but buyers browse by photos, so expect a text-only ad to sit below paid photo ads.

EquineNow gives the most for free: three photos for three months. Its $24.95 Premium Plus tier allows 15 photos and a video, close to what our Premier tier offers, for half the price and half the run time.

HorseClicks lets private sellers post for free and says it draws 150,000 monthly visitors across the U.S. Paid features are built mostly for businesses that list many horses.

ehorses is a German marketplace with an international audience. It is worth a look for warmbloods, sport horses and anything a European buyer might want. Prices are in euros.

Bring A Halter is a U.S. marketplace with three paid tiers and no free listings. Standard costs $10 for 30 days with 5 photos. Pro adds 10 photos, a YouTube video and higher placement in search. Premier adds 15 photos, a 180-day run, homepage rotation and social media promotion. Buyers contact sellers through on-site messages, which are screened for common scam patterns before they reach you.

Can you sell a horse on Facebook?

Not on Facebook Marketplace. Meta's Commerce Policies list "live animals including livestock and pets" as content that can't be bought, sold or traded through its commerce features, which include Marketplace.

Facebook groups are murkier. Posts in groups fall under Meta's Community Standards, which prohibit peer-to-peer sales of live animals but list exceptions, including posts "in the context of sale of livestock" and rehoming with a rehoming fee. In practice, many horse groups delete posts that include a price or the words "for sale" because they worry Facebook will shut the group down. Meta's own Oversight Board said in December 2025 that the rule needs clearer wording.

Our take: a Facebook group can be a good place to share a link to your listing with people who know you, but it is a poor place to run the whole sale. Posts get removed, there is no structured search, and you lose the conversation history if the group disappears.

What about Craigslist?

Craigslist's prohibited list bans "pet sales (re-homing with small adoption fee ok)." Read your local site's rules before posting a horse, and expect less screening of who contacts you than on a horse-specific site.

Selling through a trainer or at auction

Online classifieds are not the only route. Two others cost more but do more of the work for you.

A trainer or sales agent finds buyers, shows the horse and often handles the paperwork. A 10 percent commission is a common arrangement, as Horse Illustrated notes, and one off-track Thoroughbred listing agent quoted by the Retired Racehorse Project charges the same. Agree on the commission in writing before anyone shows the horse.

Some states regulate these arrangements:

• California requires a written bill of sale with the price, signed by both parties, and written disclosure when a commission or other payment of $500 or more goes to either party's agent (Equine Legal Solutions summary of Business and Professions Code 19525).
• Kentucky makes it unlawful to act as an agent for both buyer and seller without both parties knowing and agreeing in writing, and it requires a written bill of sale (KRS 230.357). The statute covers racing and show horses and exempts show horse sales of $10,000 or less.
• Florida adopted horse sale disclosure regulations through its Department of Agriculture in 2010 (Equine Legal Solutions).

An auction or consignment sale puts your horse in front of buyers who came ready to spend, but the fees add up. The NRHA Markel Futurity Sale, for example, charges a $600 consignment fee plus an 8 percent commission. Breed and discipline sales like this one suit horses with a show record or a sought-after pedigree. A local sale barn can move a horse quickly, but you give up control over who buys it.

How to choose where to list

Use these rules of thumb:

• List in two or three places. The fees are small next to the cost of feeding a horse for another month. Use the same photos, video and description everywhere so buyers see consistent information.
• Pay for photos before you pay for placement. A buyer decides whether to message you from the photos. If a site's free tier only allows one photo, the upgrade is usually worth it. Our photo and video guide covers which shots to take.
• Pick at least one site with a video option. Buyers who can watch the horse walk, trot and canter both directions waste less of your time with questions the video answers.
• Match the site to the buyer. A sport horse with European bloodlines belongs on ehorses as well as a U.S. site. A family trail horse needs local buyers, so location filters matter more than reach.
• Keep conversations on the platform. On-site messaging gives you a record if something goes wrong and keeps your phone number private until you choose to share it.

Protect yourself from payment scams

Horse sales attract the same scams as other private sales. The most common pattern targets sellers: a "buyer" who can't visit sends a cashier's check for more than the asking price and asks you to wire back the difference, often for a "shipper." Facebook's own safety guidance for Marketplace warns that cashier's and certified checks can be counterfeit and that overpayment requests are a known scheme. The same applies to horse sales anywhere.

Simple rules prevent most of it, and our safety guide covers more:

1. Don't release the horse or its papers until the payment has fully cleared in your account.
2. Never refund an overpayment.
3. Be wary of buyers who won't talk on the phone, won't arrange a vet check, or insist on their own shipper.
4. Put the sale in writing with a bill of sale that lists the price, the horse's identification and what happens to the papers.

Before you list

Have these ready and your listing will go up in one sitting:

• The asking price. Our guide to pricing a horse for sale walks through comparable sales and adjustments.
• Breed, age, height, sex, color, training level and the disciplines the horse has done.
• Registration papers, current Coggins test and vaccination records.
• Five to fifteen recent photos and a short video, shot in good light.
• An honest description that includes any vices, soundness history or handling quirks.

For the full selling process, from preparing the horse to handing over the lead rope, see How to Sell a Horse.

Sources

All prices and policies were checked on October 16, 2026.

• Equine.com home page (listing price)
• DreamHorse pricing and terms
• EquineNow ad types
• HorseClicks ad placement and business plans
• ehorses prices for private sellers
• Bring A Halter pricing
• Meta Commerce Policies: Land, Animals, and Animal Products
• Meta Community Standards: Restricted Goods and Services
• Oversight Board decision on animal sale posts, December 2025
• Craigslist prohibited items
• Kentucky Revised Statutes 230.357
• Equine Legal Solutions: California horse sales disclosure law
• NRHA Markel Futurity Sales

This article is general information, not legal advice. Horse sale law varies by state, so talk to an attorney about a high-value or complicated sale.

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